BILTMORE BARN
WEBSITE
Creating an accessible website to book a wedding date for this specific venue while being able to set a budget, browse through and connect with multiple vendors.
My Role:
UX Designer | UX Research | Interviewer
I handled the entire project from the research to the wireframing to the completed prototype.
Programs:
Figma | Procreate | Adobe Ps | Google Suite | Miro
Applied Skills:
User Personas | User Interviews | User Flows
Competitive Analysis |Affinity Mapping
Ideation | Design Principle Implementation
Wireframing | Prototyping | Usability Tests
Timeframe:
6 weeks
Product Goal:
The idea for this project was to create something that would be a bit different in the wedding venue marketplace. The vision was to create an accessible website to book a wedding date for this specific venue while being able to set a budget, browse through and connect with multiple vendors.
Research
I conducted a competitive analysis of other wedding venue websites, interviewed people who matched the user audience, did other research on wedding venues through large websites, and conducted a usability study once a prototype was available.
Competitive Analysis
COMPANY
Direct
Competitior
Located
Price
Venue
Size
Target
Audience
Offers Multiple
Products
Unique Value
Proposition
The Farm
Asheville,
NC
$$
Medium
Couples,
Corporate,
M/F 24-75
Southern
CA
$$$
Small
The Christmas
House
Couples,
M/F 24-75
The Venue
Asheville,
NC
$$
Large
Couples,
Corporate,
M/F 24-75
Highland Brewing
Company
Asheville,
NC
$
Large
Couples,
Corporate,
M/F 21-75
Personas
MICHELLE HUGHES
Age:
Education:
Hometown:
Occupation:
27 yrs
Masters in Nursing
Savannah, GA
Nurse
Goals:
-
An easier scheduling process with clear price/budgeting options
-
The option to book the venue online
-
A list of recommended vendors given before the venue is booked
Frustrations:
-
Not having any recommendations for vendors or packaged options available
-
Not being able to book the venue online or at least get pricing upfront.
MARIA SANTIAGO
& ADAM BRONTE
Age:
Education:
Hometown:
Occupation:
29 yrs (F), 34 yrs (M)
Bachelor's in Health Admin & Criminal Psychology
Hyattsville, MD
Doctor Office Assistant (F), Police Officer (M)
Goals:
-
A wedding venue with clear price/budgeting options listed online
-
The option to reserve the venue online with a small fee upfront
-
A list of what is included and price range for amenities/vendors
Frustrations:
-
“It is hard to find any wedding venue price online or at least get an option to start the process of choosing the venue without having to call multiple places.”
-
“I never know what the cost of the venue is, let alone any of the vendor costs.”
Design Architecture
Ideation
I did the crazy eights practice and then created paper wireframes to get a feel for how I wanted to layout the app. To get a better feel for how things would look, I did a version with words as well.
Digital Wireframes
User Testing
I conducted an unmoderated usability study with 4 females and 1 male (all 23-55 yrs old). I made sure to come up with specific tasks I wanted them to complete and it most definitely gave me vital feedback needed to improve the app.
Key Performance Indicators:
-
Time on task
-
Use of navigation
-
System usability scale
Research Tasks:
1
Open up the website and go through the process of booking (putting a deposit down) the venue for a fall wedding of 50-100 guests
2
Open the website and browse through the trusted vendors
3
From the home page, go through and browse the different wedding packages
Usability Study Findings
Round 1 Findings:
1
Users want a more defined price for the venue before the calendar page
2
Users want a bit more breathing room on some of the pages like vendors and packages
Round 2 Findings:
1
Users want to see more details on the page once they have put in info about their wedding
2
Users liked the calendar option, but wanted to see more pricing options listed
Mockups
Below are the mockups before and after the usability testing. I added in color, typography, images, and edited some of the layout based on the feedback I received.
High Fidelity Prototype
Tasks to Complete:
1
Go through the process of booking the venue for a fall wedding of 50-100 guests
Tasks to Complete:
2
Open the app and browse through the trusted vendors
3
Open the app and browse through the different wedding packages
Final Polished Designs
Results & Takeaways
After completing the mockups with the feedback given from the usability test, I realized that I could go in and edit this even more to be a bit more user friendly when it comes to the details given during the booking process. I plan to do a bit more research and user testing to hone in on what is most important to users when booking an event venue.
Let's Connect!
Email: bboitano8@gmail.com
LinkedIn: linkedin.com/in/briana-boitano-dlfdesign