Creating an accessible website to book a wedding date for this specific venue while being able to set a budget, browse through and connect with multiple vendors.
UX Designer | UX Research | Interviewer
I handled the entire project from the research to the wireframing to the completed prototype.
Figma | Procreate | Adobe Ps | Google Suite | Miro
User Personas | User Interviews | User Flows
Competitive Analysis |Affinity Mapping
Ideation | Design Principle Implementation
Wireframing | Prototyping | Usability Tests
The idea for this project was to create something that would be a bit different in the wedding venue marketplace. The vision was to create an accessible website to book a wedding date for this specific venue while being able to set a budget, browse through and connect with multiple vendors.
I conducted a competitive analysis of other wedding venue websites, interviewed people who matched the user audience, did other research on wedding venues through large websites, and conducted a usability study once a prototype was available.
Masters in Nursing
An easier scheduling process with clear price/budgeting options
The option to book the venue online
A list of recommended vendors given before the venue is booked
Not having any recommendations for vendors or packaged options available
Not being able to book the venue online or at least get pricing upfront.
& ADAM BRONTE
29 yrs (F), 34 yrs (M)
Bachelor's in Health Admin & Criminal Psychology
Doctor Office Assistant (F), Police Officer (M)
A wedding venue with clear price/budgeting options listed online
The option to reserve the venue online with a small fee upfront
A list of what is included and price range for amenities/vendors
“It is hard to find any wedding venue price online or at least get an option to start the process of choosing the venue without having to call multiple places.”
“I never know what the cost of the venue is, let alone any of the vendor costs.”
I did the crazy eights practice and then created paper wireframes to get a feel for how I wanted to layout the app. To get a better feel for how things would look, I did a version with words as well.
I conducted an unmoderated usability study with 4 females and 1 male (all 23-55 yrs old). I made sure to come up with specific tasks I wanted them to complete and it most definitely gave me vital feedback needed to improve the app.
Key Performance Indicators:
Time on task
Use of navigation
System usability scale
Open up the website and go through the process of booking (putting a deposit down) the venue for a fall wedding of 50-100 guests
Open the website and browse through the trusted vendors
From the home page, go through and browse the different wedding packages
Usability Study Findings
Round 1 Findings:
Users want a more defined price for the venue before the calendar page
Users want a bit more breathing room on some of the pages like vendors and packages
Round 2 Findings:
Users want to see more details on the page once they have put in info about their wedding
Users liked the calendar option, but wanted to see more pricing options listed
Below are the mockups before and after the usability testing. I added in color, typography, images, and edited some of the layout based on the feedback I received.
High Fidelity Prototype
Tasks to Complete:
Go through the process of booking the venue for a fall wedding of 50-100 guests
Tasks to Complete:
Open the app and browse through the trusted vendors
Open the app and browse through the different wedding packages
Final Polished Designs
Results & Takeaways
After completing the mockups with the feedback given from the usability test, I realized that I could go in and edit this even more to be a bit more user friendly when it comes to the details given during the booking process. I plan to do a bit more research and user testing to hone in on what is most important to users when booking an event venue.