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Biltmore Barn Website & Mobile_Thumbnail

BILTMORE BARN
WEBSITE

Creating an accessible website to book a wedding date for this specific venue while being able to set a budget, browse through and connect with multiple vendors.

My Role:

UX Designer | UX Research | Interviewer 

I handled the entire project from the research to the wireframing to the completed prototype.

Programs:

Figma | Procreate | Adobe Ps | Google Suite | Miro

Applied Skills:

User Personas | User Interviews | User Flows
Competitive Analysis |Affinity Mapping
Ideation | Design Principle Implementation
Wireframing | Prototyping | Usability Tests

Timeframe:

 6 weeks

Product Goal:

The idea for this project was to create something that would be a bit different in the wedding venue marketplace. The vision was to create an accessible website to book a wedding date for this specific venue while being able to set a budget, browse through and connect with multiple vendors.

Research

I conducted a competitive analysis of other wedding venue websites, interviewed people who matched the user audience, did other research on wedding venues through large websites, and conducted a usability study once a prototype was available.

Competitive Analysis

COMPANY

Direct

Competitior

Located

Price

Venue

Size

Target

Audience

Offers Multiple

Products

Unique Value

Proposition

The Farm

Asheville,

NC

$$

Medium

Couples,

Corporate,

M/F 24-75

Southern

CA

$$$

Small

The Christmas

House

Couples,

M/F 24-75

The Venue

Asheville,

NC

$$

Large

Couples,

Corporate,

M/F 24-75

Highland  Brewing

Company

Asheville,

NC

$

Large

Couples,

Corporate,

M/F 21-75

Personas

BB_Persona 1

MICHELLE HUGHES

Age:
Education:
Hometown:
Occupation:
27 yrs
Masters in Nursing
Savannah, GA
Nurse
Goals:
  • An easier scheduling process with clear price/budgeting options
     
  • The option to book the venue online
​
  • A list of recommended vendors given before the venue is booked
Frustrations:
  • Not having any recommendations for vendors or packaged options available
     
  • Not being able to book the venue online or at least get pricing upfront.
BB_Persona 2

MARIA SANTIAGO
& ADAM BRONTE

Age:
Education:
Hometown:
Occupation:
29 yrs (F), 34 yrs (M)
Bachelor's in Health Admin & Criminal Psychology
Hyattsville, MD
Doctor Office Assistant (F), Police Officer (M)
Goals:
  • A wedding venue with clear price/budgeting options listed online
     
  • The option to reserve the venue online with a small fee upfront
​
  • A list of what is included and price range for amenities/vendors
Frustrations:
  • “It is hard to find any wedding venue price online or at least get an option to start the process of choosing the venue without having to call multiple places.”
     
  • “I never know what the cost of the venue is, let alone any of the vendor costs.”

Design Architecture

Biltmore Barn_Site Map

Ideation

I did the crazy eights practice and then created paper wireframes to get a feel for how I wanted to layout the app. To get a better feel for how things would look, I did a version with words as well. 

Digital Sketches for Biltmore Barn 01

Digital Wireframes

Low Fidelity Protoype_01
Low Fidelity Protoype_04
Low Fidelity Protoype_03
Low Fidelity Protoype_02

User Testing

I conducted an unmoderated usability study with 4 females and 1 male (all 23-55 yrs old). I made sure to come up with specific tasks I wanted them to complete and it most definitely gave me vital feedback needed to improve the app. 

Key Performance Indicators:

  • Time on task
     
  • Use of navigation
​
  • System usability scale

Research Tasks:

1

Open up the website and go through the process of booking (putting a deposit down) the venue for a fall wedding of 50-100 guests

2

Open the website and browse through the trusted vendors

3

From the home page, go through and browse the different wedding packages

Usability Study Findings

Round 1 Findings:

1

Users want a more defined price for the venue before the calendar page

2

Users want a bit more breathing room on some of the pages like vendors and packages

Round 2 Findings:

1

Users want to see more details on the page once they have put in info about their wedding

2

Users liked the calendar option, but wanted to see more pricing options listed

Mockups

Below are the mockups before and after the usability testing. I added in color, typography, images, and edited some of the layout based on the feedback I received. 

Biltmore Barn_Low to High Fidelity
Biltmore Barn_BOOKING_Low to High Fidelity
Biltmore Barn Home CTD_Low to High Fidelity

High Fidelity Prototype

Tasks to Complete:

1

Go through the process of booking the venue for a fall wedding of 50-100 guests
Biltmore Barn Prototype_Booking GIF
Laptop_Transparent

Tasks to Complete:

2

Open the app and browse through the trusted vendors

3

Open the app and browse through the different wedding packages
Biltmore Barn Prototype_Vendors GIF
Laptop_Transparent

Final Polished Designs

Biltmore Barn_Polished Designs 1
Biltmore Barn_Confirm_POLISHED

Results & Takeaways

After completing the mockups with the feedback given from the usability test, I realized that I could go in and edit this even more to be a bit more user friendly when it comes to the details given during the booking process. I plan to do a bit more research and user testing to hone in on what is most important to users when booking an event venue.

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